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App Store rejection

Guideline 5.1.1(v) - Legal - Privacy - Data Collection and Storage

Your app lets people create an account, so Apple wants them to be able to delete it from inside the app. We build it or fix it, in the app and on your server, and stay on it until it's approved. Fixed price, half paid only after approval.

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What the message is usually about

These rejections usually say one of these:

  • The app supports account creation but has no way to delete the account.
  • The reviewer couldn't find the delete option.
  • The app only deactivates or disables the account, or sends people to email support.

Sometimes Apple asks for a screen recording that shows the deletion, which turns it into a 2.1 information request on top.

Read guideline 5.1.1 on Apple's site →

What it actually means

Guideline 5.1.1(v) says that if your app supports account creation, it must also offer account deletion within the app.

Deactivating isn't deleting. An email to support isn't deleting either. People have to be able to start it in the app, and the account and its data have to actually go, not only the button on the screen.

Why guessing is expensive

  • A delete button that only signs people out, or hides the profile, gets the same rejection back.
  • Deletion touches your server and your database too. A half-done version can leave data behind or break other users.
  • If you offer Sign in with Apple, deleting the account involves more than your own database.
  • If the reviewer can't find the option, it doesn't count, even when it exists.

What we do

  1. Check how accounts work in your app: sign-up methods, the data you store, subscriptions.
  2. Build or fix deletion end to end: the screen in the app, the confirmation step and the deletion on your server.
  3. Make it easy for the reviewer to find, and say exactly where it is in the review notes.
  4. Write the reply to App Review and stay on it through every round.

You keep your code and your account. We never ask for your Apple ID password. If we need access, it goes through an App Store Connect user with the App Manager role.

Fixed price

  • Reviewer Reply

    $99Regular price: $190

    When deletion already works and the reviewer just couldn't find it: the review notes, a screen recording plan and your reply to App Review, followed until Apple decides. No code changes.

  • Rejection Fix

    $249Regular price: from $490

    Account deletion built or fixed in the app and on your server, the new build, the reply to App Review and every round for the same issue.

Several apps rejected at once? Send them all, we'll quote per app.

50% to start, 50% after Apple approves the submission. If Apple does not approve the submission for the guidelines we fixed, we keep working on those guidelines at no extra cost for up to 3 resubmissions within 60 days. If it still is not approved, you do not pay the second half.

Proof

4.3(a) Design Spam · App concept review

So I was facing this issue where one of my app got design spam twice. And seeing other on X also getting it more frequently now I got real demotivated and there was this fear in me that my next app will probably get design spam too because already there are other similar apps. In my case I was not having an issue with binary or metadata as I create things from ground up the main issue was app concept.

After talking to team I got to know that we can do consultation call with apple review team even before submitting build. The team also emphasized that first screenshot should highlights your unique features that no one have.

Going forward I will now try consultation calls with the apple team and also will highlight my unique features instead of the most popular and famous one.

October 2026

An app we worked on went through 7 rejections and was approved on round 8.

Questions

Is a "contact support to delete" email enough?

No. People have to be able to start the deletion inside the app.

Can I just deactivate the account?

No. Deactivating or disabling the account isn't treated as deletion.

Can I add a confirmation step?

Yes. Asking people to confirm before the account is deleted is fine.

Do I need a new build?

If deletion doesn't exist yet or doesn't work, yes. If it works and the reviewer missed it, often a clear reply and review notes are enough.

How fast do you answer?

Free triage within 12 business hours.

Do you need my Apple ID password?

No, never. Access goes through an App Store Connect user with the App Manager role.

Send us your rejection

Paste Apple's message and tell us how people sign up in your app (email, Google, Sign in with Apple or other). We'll tell you what's behind it and give you a fixed price.

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By sending, you agree to the Privacy Policy.

Written by Ivan Bilousov, founder of Verdict Studio · Updated

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