App Store rejection
Guideline 2.3 - Performance - Accurate Metadata
Apple flagged something in your App Store listing: screenshots, the name, keywords, the description or the age rating. We fix the whole listing in one round, not one line at a time, and stay on it until it's approved. Fixed price, half paid only after approval.
Free triage within 12 business hours.
Paste the rejection, get a straight answer
Free first read. We reply within 12 business hours with what's behind it and a fixed price.
What the message is usually about
2.3 has several parts, and the message names one of them, like 2.3.3 or 2.3.7. The common ones:
- 2.3.3: screenshots that don't show the app in use, for example only title art, a login screen or a splash screen.
- 2.3.7: the name, subtitle, keywords or other metadata include things they shouldn't, like trademarked terms, other apps' names, pricing information or irrelevant phrases.
- 2.3.6: the age rating answers don't match what's in the app.
- 2.3.10: the listing mentions other mobile platforms.
What it actually means
Apple wants your listing to show honestly what the app is and does. Most of these rejections are fixed in App Store Connect, without a new build.
The catch is that the reviewer usually names the first problem they hit. If the same listing has two or three more, each one can cost its own round. A word like "free" in a screenshot caption can be read as pricing information even when it means something else in your app.
Why guessing is expensive
- Fixing only the line Apple quoted often brings the next one back: the screenshots, then the keywords, then the age rating.
- Every round is days of waiting for something that takes minutes to change.
- Removing keywords in a hurry can hurt how people find your app after it's approved.
- Age rating answers go stale as the app changes. A wrong answer there can bring a rejection on the next update too.
What we do
- Go through your whole listing against 2.3, not only the part Apple quoted: name, subtitle, keywords, description, screenshots, previews and age rating.
- Rewrite what needs to change, and keep the search keywords that are allowed.
- Tell you exactly which screenshots to replace and what they need to show.
- Write the reply to App Review and stay on it through every round.
You keep your code and your account. We never ask for your Apple ID password. If we need access, it goes through an App Store Connect user with the App Manager role.
Fixed price
Reviewer Reply
$99
Regular price: $190The full listing review and fixes in App Store Connect, your reply to App Review, followed until Apple decides. No new build in most cases.
Rejection Fix
$249
Regular price: from $490When the fix also needs the app itself to change, for example content that affects the age rating: the changes, the new build, the reply and every round for the same issue.
Several apps rejected at once? Send them all, we'll quote per app.
50% to start, 50% after Apple approves the submission. If Apple does not approve the submission for the guidelines we fixed, we keep working on those guidelines at no extra cost for up to 3 resubmissions within 60 days. If it still is not approved, you do not pay the second half.
Proof
4.3(a) Design Spam · App concept review
So I was facing this issue where one of my app got design spam twice. And seeing other on X also getting it more frequently now I got real demotivated and there was this fear in me that my next app will probably get design spam too because already there are other similar apps. In my case I was not having an issue with binary or metadata as I create things from ground up the main issue was app concept.
After talking to team I got to know that we can do consultation call with apple review team even before submitting build. The team also emphasized that first screenshot should highlights your unique features that no one have.
Going forward I will now try consultation calls with the apple team and also will highlight my unique features instead of the most popular and famous one.
An app we worked on went through 7 rejections and was approved on round 8.
Questions
Do I need a new build?
Usually not. Most metadata fixes are made in App Store Connect, and you resubmit the same build.
Can I use a competitor's name in my keywords?
No. Other apps' names and trademarked terms are among the things 2.3.7 rules out.
My screenshot says "free", but it doesn't mean the price.
It can still be read as pricing information. A different word fixes it faster than an argument.
Will the changes hurt my search ranking?
We keep every keyword that's allowed and only replace what has to go.
How fast do you answer?
Free triage within 12 business hours.
Do you need my Apple ID password?
No, never. Access goes through an App Store Connect user with the App Manager role.
Send us your rejection
Paste Apple's message and your App Store link, if the app is live. We'll tell you everything in the listing that could come back, and give you a fixed price.
Prefer X? DM us at @verdict_studio
Got it. Free triage within 12 business hours.
Written by Ivan Bilousov, founder of Verdict Studio · Updated